Alexander Sampeliling

Pengaruh Influencer Marketing dan Brand Image serta Promosi Terhadap Keputusan Pembelian Skincare Somethinc di Samarinda

This study aims to examine the effect of influencer marketing, brand image, and promotion on purchase decisions for Somethinc skincare in Samarinda. The study employed a quantitative approach with purposive sampling and involved 112 Somethinc skincare users in Samarinda. Data wer...