Ahmed Magdy

Rethinking satisfaction metrics: from online reviews to holistic experience analytics

Purpose The present study aims to question the trend of relying heavily on online reviews as the primary indicator of customer satisfaction in the hotel industry, exposes the disadvantages of the suggested strategy and suggests a more credible and multifaceted approach as an alte...

Decoding chatbot success in hospitality: affective and cognitive pathways driving consumer endorsement and usage of hotel apps

Purpose In the context of the luxury clientele in the hotel industry in Egypt, this research explores the key factors that influence the adoption of hotel applications facilitated by chatbots by consumers in practice. The article supports the notion that the technology acceptance...