Ahmad Arslan

A configurational perspective of digital transformation: uncovering the multiple pathways to digital success in an emerging economy

Purpose Digital transformation (DT) research remains fragmented as prior studies adopt linear and factor-based approaches that overlook causal complexity. Drawing on the configurational theory and critical realism, this study addresses whether and how multiple organizational cond...

Rural entrepreneurship and ecommerce interlinkage: a multi-country exploration in the African context

Purpose To explore the challenges facing rural entrepreneurs in adopting ecommerce in an under-researched African context, this study aims to adopt a multi-country exploration involving five countries and offers valuable managerial and theoretical implications. Design/methodology...