Achilleas Boukis

Consumers’ asset monetization: A conceptual framework and research agenda

Abstract This conceptual work investigates the emerging role of consumers as investors in various physical and digital assets. We introduce the notion of consumers’ asset monetization, defined as consumers’ orientation to monetize their asset(s) in secondary markets and benefit f...

Managing the product lifecycle of non-fungible tokens: A micro-level perspective

Abstract Non-Fungible Tokens (NFTs) have become part of the product portfolios of many brands, ranging from individual creators to established firms. Yet, we currently have a limited understanding of how NFTs should be designed, launched, and managed effectively over their lifecy...