Abhirupa Roy

Mindful gaming in a busy world: exploring the retro renaissance

Purpose Motivated by the increasing busyness of modern lives and the rise in video game adoption, this study aims to explore how a busy mindset affects consumers’ gaming preferences, highlighting the relevance of retro (nostalgic) gaming as a psychological coping mechanism and a...

From diversity to eco-consciousness: how a diverse workforce enhances consumer’s perception of a brand’s environmental stewardship

Purpose This research aims to investigate how workforce-wide diversity, defined as the proportion of employees from underrepresented communities (URCs) across all organizational levels, influences consumer perceptions of environmental stewardship. The authors propose that consume...